Jimmy Choo’s Real-Time Shoe Giveaway Using Foursquare
Jimmy Choo’s Real-Time Shoe Giveaway Using Foursquare
May 07, 2010 10:40
High-end shoe brand Jimmy Choo is running a real-time treasure hunt around London, using location-based social media tool Foursquare.
Over the next few weeks, a single pair of trainers from the new Jimmy Choo trainer range will check in at fashionable hangouts around London, and will send real-time updates about their whereabouts.
They will only remain at each venue for a few minutes. The person who reaches the venue in time to catch the shoes, will win a pair in their size.
This is the first time Jimmy Choo has used a social media tool to engage its audience both online and offline simultaneously.
To date, Foursquare has mostly been used to check in people at locations, rather than objects.