Hand sanitisers no.1 promotional gift
Hand sanitisers no.1 promotional gift
The US-based Advertising Specialty Institute announced that hand sanitisers now rival pens as the most popular promotional gifts.
Indeed, searches of the key words “hand sanitisers” by promotional products distributors via the Advertising Specialty Institute’s promotional products database jumped 439% for the period between October 2009 and October 2008. Only searches for pens – which for years have been the best-selling logoed product – were higher that period. In addition, searches for sanitiser products of all kinds jumped by triple digits this year.
“Certainly, there’s been a dramatic increase in sales of sanitiser sprays, gels and other anti-bacterial products,” said Larry Wilhelm, CEO of Custom HBC, one of the many suppliers of customised health and beauty products for the advertising specialty field. The item is now a best-seller, Wilhelm said. “Since May, sales on this item have increased from about 400 000 to 750 000 units a month.”
Wilhelm says sanitising products aren’t just used as promotional giveaways. More human resources departments are buying them for employees to reduce absenteeism caused by illness.