Have mobile ads finally gone mainstream?
Have mobile ads finally gone mainstream?
Is this the year of mobile?
Apple, Google, Microsoft, Yahoo. These brands have deemed 2010 a significant year, with several creating a new line item for mobile and dedicating more than $1 million to mobile marketing and advertising efforts.
Apple and Google have sent loud signals, by comments from senior management and through the introduction of products like Google’s Nexus One and Apple’s iPhone and coming iPad. Also, Apple’s planned acquisition of mobile advertising network company Quattro Wireless, following Google’s announcement that it agreed to buy AdMob for $750 million, shows further commitment.
In addition, Apple’s masterful introduction of the iPad impacted far more than just the techie audience — mainstream America also paid attention.
The Nexus One has launched with lackluster sales, which can be expected given Google’s disruptive sales method. However, Google has said it will ultimately see more revenue from mobile than online, so the battle has just begun.
From the mobile industry’s perspective, we are seeing, by far, the largest sales pipeline in our history. Bigger sales are being made in shorter timelines. I’ll make no declarations, but I will thank the superpowers for their attention and dollars.