Marketing Tip # 10 - Online Video is a Powerful Marketing Tool
Marketing Tip # 10 - Online Video is a Powerful Marketing Tool
As society becomes more visual, images are becoming a very important part of communication. Think about the success of YouTube – it’s the 2nd largest search engine after Google. “How to” videos are some of the most watched videos online.
Online video is relatively inexpensive to make and can be incorporated into your website to communicate information to visitors on a completely new level. There are also many social networking websites where you can disseminate information about your brand and build its following.
Here are 4 ways to tap into the increasingly social nature of video:
1. Post videos to your “Facebook” profile
This is the fantastic way to make video a social experience. “Facebook” has become the third most popular video viewing destination online.
2. Get active on “YouTube”
Create a “YouTube” account and start adding videos to your profile. Find users with similar interests, share your common-themed videos, and use YouTube’s friend feature to develop your social connections.
3. Join live-streaming sites
Sites like “Justin.tv” and “UStream” show thousands of live broadcasts daily, including conversations on interesting topics and musical performances. Most of the live feeds allow for live chat during the live streaming video presentations, as well. Some frequent contributors to these sites have regularly scheduled times they appear so that a community of fans can gather to discuss the video as it’s shown.
4. Shoot your own video blog
Popular blog platforms like “Tumblr” and “Wordpress” and video sites like “YouTube” and “Viddler” have simplified the upload and sharing process.