Despite Recession Online Marketing Thrived in 2009
Despite Recession Online Marketing Thrived in 2009
Online advertising expenditure increased by 4.2 per cent during 2009, despite a reduction in overall marketing spend, it has been reported.
Research conducted by PricewaterhouseCoopers and the Internet Advertising Bureau indicates that the market was worth £3.54 billion last year, compared to £3.35 billion in 2008.
The increasing popularity of email marketing, online video, social media and search contributed to the trend, with the latter generating £2 billion alone.
Guy Phillipson, chief executive officer of the IAB, said the advertising industry was “hit hard” during 2009, but online has proved itself “a winning medium”, capturing a greater share of marketing budgets.
“With sectors such as retail and consumer goods increasing their spending on the internet, we can look forward to a healthier 2010,” he stated.
Earlier this week, industry expert Stephanie Miller told ClickZ that despite their differences, search and email marketing work highly effectively together.