Drivers Create Their Own Ads to Promote the New Peugeot Sports Coupé
Drivers Create Their Own Ads to Promote the New Peugeot Sports Coupé
Peugeot is launching a digital campaign to promote its new sports coupé model RCZ, in which consumers must advertise themselves to the brand.
The ‘It chooses you campaign’, started by EHS 4D Digital, based around a RCZ Facebook page, invites drivers to create classified car ads advertising themselves, as part of a competition to win an RCZ.
Consumers are able to use Social Network Facebook Connect to create the ads, while they can find more information on a dedicated microsite, Itchoosesyou.co.uk. Peugeot will feature the most original entries in a forthcoming online banner ad campaign, set to launch after the 11 June deadline for submissions.
Andy Goodall, internet marketing manager at Peugeot UK, said: “The RCZ Facebook competition will engage the audience, keeping them interested and excited, using street-casted online ads, viral videos, emails, and then using online ads featuring real entrants among all entries to win the stunning RCZ.”