Marketing Ideas tagged with Advertising
Display Ads Boost Yahoo!'s Revenue
Yahoo! has posted a 10% quarterly lift in revenue for the last three months of 2009, driven by a significant increase in demand for its premium display advertising. Continue reading, Display Ads Boost Yahoo!'s Revenue
VISA Tries 3-D Display in Grand Central
CBS Outdoor unveiled the first high-definition 3-D projection display in New York's Grand Central Terminal. And yes, the display, for Visa's Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors. Continue reading, VISA Tries 3-D Display in Grand Central
Marketers' Use of Twitter Goes Beyond Just Tweeting
For much of the past year, hypothesizing about Twitter’s ad model has been a favourite Silicon Valley parlor game. So far, none has emerged, but that hasn’t stopped brands from reaping the rewards of Twitter’s growing popularity in surprising ways. Continue reading, Marketers' Use of Twitter Goes Beyond Just Tweeting
Facebook and Microsoft Renew Their Search Partnership
Facebook and Microsoft have renewed its search partnership; although the two companies have announced that Microsoft will no longer sell display advertising for Facebook. Continue reading, Facebook and Microsoft Renew Their Search Partnership
Coca-Cola Ad Set to Make History?
“This is not just another television commercial. It is a call to action for the world to celebrate Africa's coming of age,” comments Zayd Abrahams, head of sparkling beverages for Coca-Cola South Africa, on the launch of the "History of Celebration" Coca-Cola commercial for 2010 FIFA World Cup. Continue reading, Coca-Cola Ad Set to Make History?
Two Thirds of Companies Seek to Increase Online Advertising
2010 looks set to be a big year for online advertising with more companies invest resources into the fastest growing and now the largest sector UK advertising. Continue reading, Two Thirds of Companies Seek to Increase Online Advertising
Top Four Online Advertisers Display Strong 4th Quarter Results
The online advertising industry had a strong fourth quarter among its top four players, with better performances from Microsoft and Yahoo! than in 3rd quarter. Continue reading, Top Four Online Advertisers Display Strong 4th Quarter Results
New Twitter Ads Linked to Search, Mobile
Twitter, which has diligently avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers. At the same time third party vendors are doubling down on their separate efforts to monetize Twitter. Continue reading, New Twitter Ads Linked to Search, Mobile
Google Looking for London Shop to Handle World Cup Brief
Google is on the hunt for an agency to handle a TV advertising campaign to promote its mobile search facility during the 2010 World Cup in South Africa. Continue reading, Google Looking for London Shop to Handle World Cup Brief
YouTube Pushes Into Mobile Ads
YouTube has begun a broad rollout of advertising to its mobile site following 18 months of testing. Continue reading, YouTube Pushes Into Mobile Ads
Local Media's Digital Ad Revenue Soars
The growth of digital advertising revenue for local TV and radio will outpace overall ad spending for those media between 2009 and 2014, according to a BIA/Kelsey study released yesterday. Continue reading, Local Media's Digital Ad Revenue Soars
Speaker Lineup for 2010 Festival of Media
The fourth annual Festival of Media, to be hosted 18 - 20 April 2010 in Valencia, Spain will feature a lineup of business leaders from the global communications and advertising industry. Speakers will address the issues affecting the industry and provide insight into how the marketing industry is evolving. Continue reading, Speaker Lineup for 2010 Festival of Media
Location-based marketing takes off
The big buzz coming out of this year's SXSW Interactive conference was on location-based services, and it wasn't focused merely on the big players, Foursquare and Gowalla. Instead, the buzz surrounding location marketing is about how every website will soon have the ability to know exactly where you are and how this could be huge for the industry at large. Continue reading, Location-based marketing takes off
Targeted Banner Ads Run Out by Google
Samsung and Center Parcs are among brands that have begun to use a service offered by Google that personalises online banner ads. The search giant has implemented a feature dubbed ‘remarketing', which enables advertisers to tailor online ads based on users' web habits. Continue reading, Targeted Banner Ads Run Out by Google
Despite Recession Online Marketing Thrived in 2009
Online advertising expenditure increased by 4.2 per cent during 2009, despite a reduction in overall marketing spend, it has been reported. Continue reading, Despite Recession Online Marketing Thrived in 2009
VISA 2010 Taxi Top Ad Campaign
FIFA’s exclusive Financial Services Partner, Visa, is drawing attention to its association with the world’s biggest sporting event by ensuring that visitors to Cape Town have little doubt as to which method of payment to use when visiting South Africa’s shores. Assisted by vehicle branding specialist, Graffiti, the world’s largest retail electronic payments network has placed its 2010 FIFA World Cup™ branding atop 50 taxi vehicles in Cape Town in the form of illuminated Taxi Top advertisements. Continue reading, VISA 2010 Taxi Top Ad Campaign
Marketing Tip # 12 - Using Google Ad Words to Promote your Brand
Google ad words is an affordable and easy way to advertise your business.. Customers can be searching for your products or services at any perfect moment and you only pay when they click on your ad. Continue reading, Marketing Tip # 12 - Using Google Ad Words to Promote your Brand
World Cup Advertisers Multimedia Boost
Powerade, the "official sports drink" of the soccer World Cup is planning to use the tournament as a springboard for its first global multimedia marketing campaign including TV, print, online and outdoor advertising. According to an article circulated by Project 2010 on Thursday, 8 April 2010, Mark Greatrex, senior vice president for global still beverages at Coca-Cola, owner of Powerade, said that major sporting events, big-event television, are a wonderful platform. "We are making a big deal of the FIFA endorsement in every touch point," he said. Continue reading, World Cup Advertisers Multimedia Boost
Major World Cup Campaign Launch by the Sun
The London’s Sun is gearing up for the launch of one of its biggest marketing campaigns of the year to promote its coverage of the FIFA World Cup in South Africa. Continue reading, Major World Cup Campaign Launch by the Sun
Coca-Cola's Celebration Campaign for the FIFA World Cup ™ Takes Off
The three-phase campaign, by ad agency Santo, begins with a TV and digital push entitled 'The longest celebration', centred on goal celebrations. Continue reading, Coca-Cola's Celebration Campaign for the FIFA World Cup ™ Takes Off
Facebook Advertising has a Greater Effect than Standard Display Ads
The Nielsen Company and social networking site Facebook released a report which reveals that online advertising within a social context increases campaign effectiveness. Continue reading, Facebook Advertising has a Greater Effect than Standard Display Ads
Yahoo! Inc. Profits Boost by Online Advertising Marketing Campaign and Sale of Business
Yahoo! Inc., owner of the second- ranked U.S. Internet search engine, reported profit that topped analysts’ estimates, bolstered by a rebounding online advertising marketing campaign and the sale of its Zimbra business. Continue reading, Yahoo! Inc. Profits Boost by Online Advertising Marketing Campaign and Sale of Business
Facebook Achieves a Vast Branding Revolution With 'Like'
The most successful brands share several attributes in common. One of the most important: Ownership of a single word that defines the brand. Last week, Facebook made the word "like" its own, in one of the biggest branding revolutions in decades. Continue reading, Facebook Achieves a Vast Branding Revolution With 'Like'
Mobile Marketing is Boosted Annually
Mobile advertising rocketed by 32% year-on-year in 2009 to R424, 88 million, with entertainment, media and telecoms brands driving growth. Continue reading, Mobile Marketing is Boosted Annually
Drivers Create Their Own Ads to Promote the New Peugeot Sports Coupé
Peugeot is launching a digital campaign to promote its new sports coupé model RCZ, in which consumers must advertise themselves to the brand. Continue reading, Drivers Create Their Own Ads to Promote the New Peugeot Sports Coupé
What Going Green in South Africa Means to Customers.
As consumers become more eco-conscious, companies will go to ever greater lengths to present themselves as environmentally friendly. As a result, an increased number of local companies are taking on eco-friendly advertising materials, products and methods for their campaigns. Continue reading, What Going Green in South Africa Means to Customers.
The Most Effective Outdoor Ads Are the Subtle Ones
Animated outdoor advertisements boom better with audiences according to a study by Kinetic Worldwide and Clear Channel Outdoor. Continue reading, The Most Effective Outdoor Ads Are the Subtle Ones
London’s 2012 Olympic Torch Relay Sponsors
Coca-Cola, Lloyds TSB and Samsung have been unveiled as the presenting partners for the London Olympic 2012 Torch Relay today. Continue reading, London’s 2012 Olympic Torch Relay Sponsors
Unilever – Advertiser of the Year at Cannes
The Anglo-Dutch consumer goods giant Unilever has been awarded the 2010 Cannes Lions International Advertising Festival prestigious Advertiser of the Year award. Continue reading, Unilever – Advertiser of the Year at Cannes
Facebook Advertisers 'Quadruples' Since the Start of 2009
Facebook's vice-president of global sales Mike Murphy has said that it more than quadrupled the number of its advertiser clients since the start of 2009 and claimed it has become "absolutely core to marketing campaigns" Continue reading, Facebook Advertisers 'Quadruples' Since the Start of 2009
Gillette Celebrity Ads
Gillette is preparing to return to a celebrity-led ad strategy; just six months after exposure about Tiger Woods' private life forced the brand to reappraise its approach. Continue reading, Gillette Celebrity Ads