Marketing Ideas tagged with Advertising Communication
Zakumi, the 2010 World Cup Event ‘Ambassador'
February 09, 2010 10:55
Although mascots and cartoons have featured significantly in the marketing industry for more than a decade, the irony is that, a phrase or term to describe them has never taken root in the marketing word list. Call it a mascot or cartoon marketing. FIFA and the Local Organising Committee (LOC) have recently introduced “Zakumi” as an official mascot and Ambassador for the 2010 soccer tournament. Zakumi is a leopard, an African animal with mixed colours which represent the continent's human and natural diversity. Mascot Zakumi will drive the event's marketing, advertising, communication and awareness campaigns. Continue reading, Zakumi, the 2010 World Cup Event ‘Ambassador'