Marketing Ideas tagged with Brand
World Cup Advertisers Multimedia Boost
Powerade, the "official sports drink" of the soccer World Cup is planning to use the tournament as a springboard for its first global multimedia marketing campaign including TV, print, online and outdoor advertising. According to an article circulated by Project 2010 on Thursday, 8 April 2010, Mark Greatrex, senior vice president for global still beverages at Coca-Cola, owner of Powerade, said that major sporting events, big-event television, are a wonderful platform. "We are making a big deal of the FIFA endorsement in every touch point," he said. Continue reading, World Cup Advertisers Multimedia Boost
Coca-Cola's Celebration Campaign for the FIFA World Cup ™ Takes Off
The three-phase campaign, by ad agency Santo, begins with a TV and digital push entitled 'The longest celebration', centred on goal celebrations. Continue reading, Coca-Cola's Celebration Campaign for the FIFA World Cup ™ Takes Off
ZOdome Marquee - A New Platform for Brand Activation Campaigns
With its white outer PVC membrane, characteristic dome shape, and clean lines, the South African designed and manufactured ZOdome marquee is an exciting new platform for brand activation campaigns aimed at exposing target audiences to “soul-of-the-product” experiences. Continue reading, ZOdome Marquee - A New Platform for Brand Activation Campaigns
Marketing Tip # 14 - Make Word of Mouth Part of Your Marketing Strategy
A recommendation from someone familiar and trust-worthy is the easiest way to secure a sale. Here are four word-of-mouth marketing strategies you can use: Continue reading, Marketing Tip # 14 - Make Word of Mouth Part of Your Marketing Strategy
Global Brand KFC Announced as Mini-Cricket Sponsor
CRICKET South Africa announced yesterday that global brand KFC is its new sponsor for mini-cricket, the entry point to the game. Continue reading, Global Brand KFC Announced as Mini-Cricket Sponsor
Facebook Advertising has a Greater Effect than Standard Display Ads
The Nielsen Company and social networking site Facebook released a report which reveals that online advertising within a social context increases campaign effectiveness. Continue reading, Facebook Advertising has a Greater Effect than Standard Display Ads
Facebook Achieves a Vast Branding Revolution With 'Like'
The most successful brands share several attributes in common. One of the most important: Ownership of a single word that defines the brand. Last week, Facebook made the word "like" its own, in one of the biggest branding revolutions in decades. Continue reading, Facebook Achieves a Vast Branding Revolution With 'Like'
Mobile Marketing is Boosted Annually
Mobile advertising rocketed by 32% year-on-year in 2009 to R424, 88 million, with entertainment, media and telecoms brands driving growth. Continue reading, Mobile Marketing is Boosted Annually
Despite Recession Top Brands Excel
The value of the world's top 100 brands has grown by 4% in the past year to exceed $2tn, according to the results of the 2010 BrandZ survey. Continue reading, Despite Recession Top Brands Excel
'Joburg Rocks' Launches it's Campaign
The Johannesburg Tourism Company (JTC) has launched its interactive marketing and brand opening campaign, Joburg Rocks, for the city during the 2010 FIFA World Cup. In line with its tactical objectives - which include revolution, increasing visitor spend, stay and geographic spread - the campaign positions Johannesburg centre stage to leverage off the event. It includes a call to action, inviting participation and co-branding opportunities with those in the tourism, travel and hospitality sectors. Continue reading, 'Joburg Rocks' Launches it's Campaign
Marketing Tip # 15 - Using Corporate Gifts as Part of Your Marketing Strategy
Marketers are increasingly looking for ways to make their brand stand out from the clutter and to ensure that their brand is leaps head of its competitors. Continue reading, Marketing Tip # 15 - Using Corporate Gifts as Part of Your Marketing Strategy
Heat’s 5 Star Awards
Heat magazine released the results of its online poll of the favourite brand Continue reading, Heat’s 5 Star Awards
London’s 2012 Olympic Torch Relay Sponsors
Coca-Cola, Lloyds TSB and Samsung have been unveiled as the presenting partners for the London Olympic 2012 Torch Relay today. Continue reading, London’s 2012 Olympic Torch Relay Sponsors
Unilever – Advertiser of the Year at Cannes
The Anglo-Dutch consumer goods giant Unilever has been awarded the 2010 Cannes Lions International Advertising Festival prestigious Advertiser of the Year award. Continue reading, Unilever – Advertiser of the Year at Cannes
Facebook Advertisers 'Quadruples' Since the Start of 2009
Facebook's vice-president of global sales Mike Murphy has said that it more than quadrupled the number of its advertiser clients since the start of 2009 and claimed it has become "absolutely core to marketing campaigns" Continue reading, Facebook Advertisers 'Quadruples' Since the Start of 2009
Gillette Celebrity Ads
Gillette is preparing to return to a celebrity-led ad strategy; just six months after exposure about Tiger Woods' private life forced the brand to reappraise its approach. Continue reading, Gillette Celebrity Ads