Marketing Ideas tagged with Branding
Launch of our new website!
Innovative, creative and dynamic: Three words with which we at Blue Lemon proudly describe ourselves. In keeping with the trend we have set for ourselves, one of driven forward-thinking, we have teamed up with South Africa's leading web design and online marketing company to present our clients with our new-and-improved “online office”: This newly designed and optimised website. Continue reading, Launch of our new website!
Importance Of Branding
Branding creates an image and impression of your company in the public mind. Before your product or service is even considered, it is how people relate to your brand, your corporate identity that will determine whether they choose you or not. Continue reading, Importance Of Branding
Corporate vs Promotional gifts
Corporate and promotional gifts are often confused but the differences between these two forms of business gifts can be very important. This article outlines some of the more pronounced differences, as well as the benefits of each. Continue reading, Corporate vs Promotional gifts
The Product Launch Event
The product launch event is an important event that can make or break your company's image. The question is, do you want to risk undertaking the endeavour yourself, or hire a company of professionals whose expertise could guarantee branding success? Continue reading, The Product Launch Event
Official SA logo ensures branding uniformity for 2010
South Africa will now use one logo to market the country following Cabinet's approval of a new international marketing logo. Continue reading, Official SA logo ensures branding uniformity for 2010
Vitaminwater Launches Facebook Flavour
Coca-Cola has unveiled a new flavour for its Glaceau Vitaminwater drink called Connect, after a promotion run on social network site Facebook. Continue reading, Vitaminwater Launches Facebook Flavour
Coca-Cola's marketing plans for the 2010 FIFA World Cup ™ celebrations
Coca-Cola's global marketing plans for the 2010 FIFA World Cup in South Africa will be based on the theme of fans' and players' celebrations. Continue reading, Coca-Cola's marketing plans for the 2010 FIFA World Cup ™ celebrations
VISA Tries 3-D Display in Grand Central
CBS Outdoor unveiled the first high-definition 3-D projection display in New York's Grand Central Terminal. And yes, the display, for Visa's Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors. Continue reading, VISA Tries 3-D Display in Grand Central
Marketers' Use of Twitter Goes Beyond Just Tweeting
For much of the past year, hypothesizing about Twitter’s ad model has been a favourite Silicon Valley parlor game. So far, none has emerged, but that hasn’t stopped brands from reaping the rewards of Twitter’s growing popularity in surprising ways. Continue reading, Marketers' Use of Twitter Goes Beyond Just Tweeting
Apple Takes the Lead in Social Brand Ranking
The key to brands coming out on top on the social Web is to have great products people want to talk about. It should come as no surprise then that Apple dominates a new list of the world's most social brands. Continue reading, Apple Takes the Lead in Social Brand Ranking
PR on Top of Brand Seesaw
The global economic meltdown, the advent of the Obama era, environmental disasters and new organic lifestyles and fashions have caused shifts in consumer values and beliefs which have tipped the brand see-saw in favour of PR over advertising. Continue reading, PR on Top of Brand Seesaw
Marketing Tip # 6 - United We Brand
Your brand is what forms people’s opinion about your company and those opinions are shaped by every interaction you have with your market. It's therefore vital to ensure that every contact customers have with your company is consistent and that you present a clear and steady sense of who you are. Continue reading, Marketing Tip # 6 - United We Brand
Will the Sponsors Score in 2010?
With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? Continue reading, Will the Sponsors Score in 2010?
Top Four Online Advertisers Display Strong 4th Quarter Results
The online advertising industry had a strong fourth quarter among its top four players, with better performances from Microsoft and Yahoo! than in 3rd quarter. Continue reading, Top Four Online Advertisers Display Strong 4th Quarter Results
Blue Lemon Now offers Warehouse Storage and Management Services
For many large organizations the management and distribution of branded merchandise can be a full time job. The gap between the creators of corporate gifts, the company and its branches is often very large resulting in unnecessary shipping costs for goods to move from supplier to head office and then be distributed. Continue reading, Blue Lemon Now offers Warehouse Storage and Management Services
The World Cup Trophy is Coming to South Africa
The most coveted prize in world sport, the FIFA Word Cup Trophy, will arrive in South Africa on 5 May, on the final leg of its global tour. Continue reading, The World Cup Trophy is Coming to South Africa
iPad is Apple’s Newest Opportunity for Branding
Pretty soon you’ll see a bunch of iPads walking around, to the delight of application developers the world over. The iPads themselves won’t have grown legs, but the pre-order sales exceeded 100k in the first two days, heightening the anticipation around Apple’s latest family member. And with the official release of the iPad just around the corner, we’re seeing some of that anticipation emerge in the form of apps we can expect to see on the iPad. Continue reading, iPad is Apple’s Newest Opportunity for Branding
VISA 2010 Taxi Top Ad Campaign
FIFA’s exclusive Financial Services Partner, Visa, is drawing attention to its association with the world’s biggest sporting event by ensuring that visitors to Cape Town have little doubt as to which method of payment to use when visiting South Africa’s shores. Assisted by vehicle branding specialist, Graffiti, the world’s largest retail electronic payments network has placed its 2010 FIFA World Cup™ branding atop 50 taxi vehicles in Cape Town in the form of illuminated Taxi Top advertisements. Continue reading, VISA 2010 Taxi Top Ad Campaign
Major World Cup Campaign Launch by the Sun
The London’s Sun is gearing up for the launch of one of its biggest marketing campaigns of the year to promote its coverage of the FIFA World Cup in South Africa. Continue reading, Major World Cup Campaign Launch by the Sun
Marketing tip # 13 - 10 Top Online Marketing Strategies for the World Cup
Make sure every cent produces results by allocating funds to internet marketing for your business through the World Cup, it is measurable and has proven to increase return on investment. Continue reading, Marketing tip # 13 - 10 Top Online Marketing Strategies for the World Cup
Facebook Achieves a Vast Branding Revolution With 'Like'
The most successful brands share several attributes in common. One of the most important: Ownership of a single word that defines the brand. Last week, Facebook made the word "like" its own, in one of the biggest branding revolutions in decades. Continue reading, Facebook Achieves a Vast Branding Revolution With 'Like'
Jimmy Choo’s Real-Time Shoe Giveaway Using Foursquare
High-end shoe brand Jimmy Choo is running a real-time treasure hunt around London, using location-based social media tool Foursquare. Over the next few weeks, a single pair of trainers from the new Jimmy Choo trainer range will check in at fashionable hangouts around London, and will send real-time updates about their whereabouts. Continue reading, Jimmy Choo’s Real-Time Shoe Giveaway Using Foursquare
'Joburg Rocks' Launches it's Campaign
The Johannesburg Tourism Company (JTC) has launched its interactive marketing and brand opening campaign, Joburg Rocks, for the city during the 2010 FIFA World Cup. In line with its tactical objectives - which include revolution, increasing visitor spend, stay and geographic spread - the campaign positions Johannesburg centre stage to leverage off the event. It includes a call to action, inviting participation and co-branding opportunities with those in the tourism, travel and hospitality sectors. Continue reading, 'Joburg Rocks' Launches it's Campaign
Gillette Celebrity Ads
Gillette is preparing to return to a celebrity-led ad strategy; just six months after exposure about Tiger Woods' private life forced the brand to reappraise its approach. Continue reading, Gillette Celebrity Ads