Marketing Ideas tagged with Brands
Top Brands Revealed
Kanye West, Kate Gosselin and Michael Jackson were among the top trending topics on Twitter in 2009, but Microsoft and other tech brands dominated the blogosphere. Continue reading, Top Brands Revealed
PR on Top of Brand Seesaw
The global economic meltdown, the advent of the Obama era, environmental disasters and new organic lifestyles and fashions have caused shifts in consumer values and beliefs which have tipped the brand see-saw in favour of PR over advertising. Continue reading, PR on Top of Brand Seesaw
Have mobile ads finally gone mainstream?
Is this the year of mobile? Apple, Google, Microsoft, Yahoo. These brands have deemed 2010 a significant year, with several creating a new line item for mobile and dedicating more than $1 million to mobile marketing and advertising efforts. Continue reading, Have mobile ads finally gone mainstream?
Puma Inspired by Africa's Football Passion, Music, Diversity
Football in Africa is followed fanatically and passionately from South Africa to Sudan, Burundi to Burkino Faso, Mali to Malawi, Nigeria to Algeria, and from Tunisia to Tanzania. Football to Africans is much more than competition and winning trophies. When it is played, everything comes to a standstill. Football is life. Continue reading, Puma Inspired by Africa's Football Passion, Music, Diversity
Coca-Cola Ad Set to Make History?
“This is not just another television commercial. It is a call to action for the world to celebrate Africa's coming of age,” comments Zayd Abrahams, head of sparkling beverages for Coca-Cola South Africa, on the launch of the "History of Celebration" Coca-Cola commercial for 2010 FIFA World Cup. Continue reading, Coca-Cola Ad Set to Make History?
Marketing Tip # 8 - Make Your Brand Stand Out from the Crowd
Here are five great ways to get your brand name out there: 1. Give Away Something People Will Share with Others. Instead of just giving away a freebie that has a one-time use, provide a valuable service or product that will get used or seen by other people. Free pens, free t-shirts and free gifts are great examples of things people use and expose to others. Continue reading, Marketing Tip # 8 - Make Your Brand Stand Out from the Crowd
Categories Announced for the MTN Radio Awards
The very best of South Africa's on-air and behind-the-scenes radio talent will be honoured at this year's prestigious MTN Radio Awards, taking place at Monte Casino on 15th May 2010. This is the first time the radio broadcasting industry is being recognised in this manner and it's long overdue. Continue reading, Categories Announced for the MTN Radio Awards
KFC supports Crazy Entertainers
KFC has signed a sponsorship deal with the Crazy Entertainers, a group of performers from the township who perform on the streets, record skits, shoot movies with basic equipment, cut multiple DVD copies and sell them on the streets. They have played a key role in the increasing popularity of locally made, low-budget comedy DVDs that were inspired by the success of similar DVDs from Nigeria. Continue reading, KFC supports Crazy Entertainers
Ecover' Voted Most Trusted Eco-Brand
A survey of more than 900 readers of the Guardian and Observer has showed that just under half of those questioned have most trust in scientists to take the lead on climate change. Continue reading, Ecover' Voted Most Trusted Eco-Brand
Targeted Banner Ads Run Out by Google
Samsung and Center Parcs are among brands that have begun to use a service offered by Google that personalises online banner ads. The search giant has implemented a feature dubbed ‘remarketing', which enables advertisers to tailor online ads based on users' web habits. Continue reading, Targeted Banner Ads Run Out by Google
Powerade Gives rise to Their First Global marketing Campaign
Powerade Has Been 'Chosen by FIFA to Hydrate 2010 FIFA World Cup(TM) Players' and Will Be Pitch Side at Every Match During South Africa Tournament Continue reading, Powerade Gives rise to Their First Global marketing Campaign
MTN's Sponsorship Campaign for 2010 FIFA World Cup ™
“We can't wait, let's go 2010!” is the message from MTN, Africa's first and only global sponsor of a FIFA World Cup competition. As the title sponsor of the MTN Africa Cup of Nations, the sponsorship of the FIFA World Cup was the next major step for MTN to take within its global football portfolio. The MTN Group's sponsorship of the 2010 FIFA World Cup affords the company the exclusive mobile content rights for Africa and the Middle East as well as global marketing rights. Continue reading, MTN's Sponsorship Campaign for 2010 FIFA World Cup ™
B2B Sponsorship Deal Announced by FIFA ™
B2B brand Satyam Computer Services has been announced as one of four official sponsors of the 2010 and 2014 FIFA World Cup tournaments. Continue reading, B2B Sponsorship Deal Announced by FIFA ™
Marketing Tip # 12 - Using Google Ad Words to Promote your Brand
Google ad words is an affordable and easy way to advertise your business.. Customers can be searching for your products or services at any perfect moment and you only pay when they click on your ad. Continue reading, Marketing Tip # 12 - Using Google Ad Words to Promote your Brand
Nike Builds Their Brand
Nike aims to grow revenue by 40% over the next five years by opening more branded stores and increasing sales of its master brand and portfolio brands such as Converse and Umbro. Continue reading, Nike Builds Their Brand
What Going Green in South Africa Means to Customers.
As consumers become more eco-conscious, companies will go to ever greater lengths to present themselves as environmentally friendly. As a result, an increased number of local companies are taking on eco-friendly advertising materials, products and methods for their campaigns. Continue reading, What Going Green in South Africa Means to Customers.