Marketing Ideas tagged with Campaign
ZOdome Marquee - A New Platform for Brand Activation Campaigns
With its white outer PVC membrane, characteristic dome shape, and clean lines, the South African designed and manufactured ZOdome marquee is an exciting new platform for brand activation campaigns aimed at exposing target audiences to “soul-of-the-product” experiences. Continue reading, ZOdome Marquee - A New Platform for Brand Activation Campaigns
Facebook Advertising has a Greater Effect than Standard Display Ads
The Nielsen Company and social networking site Facebook released a report which reveals that online advertising within a social context increases campaign effectiveness. Continue reading, Facebook Advertising has a Greater Effect than Standard Display Ads
Yahoo! Inc. Profits Boost by Online Advertising Marketing Campaign and Sale of Business
Yahoo! Inc., owner of the second- ranked U.S. Internet search engine, reported profit that topped analysts’ estimates, bolstered by a rebounding online advertising marketing campaign and the sale of its Zimbra business. Continue reading, Yahoo! Inc. Profits Boost by Online Advertising Marketing Campaign and Sale of Business
Facebook Achieves a Vast Branding Revolution With 'Like'
The most successful brands share several attributes in common. One of the most important: Ownership of a single word that defines the brand. Last week, Facebook made the word "like" its own, in one of the biggest branding revolutions in decades. Continue reading, Facebook Achieves a Vast Branding Revolution With 'Like'
Drivers Create Their Own Ads to Promote the New Peugeot Sports Coupé
Peugeot is launching a digital campaign to promote its new sports coupé model RCZ, in which consumers must advertise themselves to the brand. Continue reading, Drivers Create Their Own Ads to Promote the New Peugeot Sports Coupé
'Joburg Rocks' Launches it's Campaign
The Johannesburg Tourism Company (JTC) has launched its interactive marketing and brand opening campaign, Joburg Rocks, for the city during the 2010 FIFA World Cup. In line with its tactical objectives - which include revolution, increasing visitor spend, stay and geographic spread - the campaign positions Johannesburg centre stage to leverage off the event. It includes a call to action, inviting participation and co-branding opportunities with those in the tourism, travel and hospitality sectors. Continue reading, 'Joburg Rocks' Launches it's Campaign
What Going Green in South Africa Means to Customers.
As consumers become more eco-conscious, companies will go to ever greater lengths to present themselves as environmentally friendly. As a result, an increased number of local companies are taking on eco-friendly advertising materials, products and methods for their campaigns. Continue reading, What Going Green in South Africa Means to Customers.
Unilever – Advertiser of the Year at Cannes
The Anglo-Dutch consumer goods giant Unilever has been awarded the 2010 Cannes Lions International Advertising Festival prestigious Advertiser of the Year award. Continue reading, Unilever – Advertiser of the Year at Cannes
Facebook Advertisers 'Quadruples' Since the Start of 2009
Facebook's vice-president of global sales Mike Murphy has said that it more than quadrupled the number of its advertiser clients since the start of 2009 and claimed it has become "absolutely core to marketing campaigns" Continue reading, Facebook Advertisers 'Quadruples' Since the Start of 2009
Gillette Celebrity Ads
Gillette is preparing to return to a celebrity-led ad strategy; just six months after exposure about Tiger Woods' private life forced the brand to reappraise its approach. Continue reading, Gillette Celebrity Ads