Marketing Ideas tagged with Consumer
Consumer Protection Act introduces a legal framework
The Consumer Protection Act introduces a single, comprehensive legal framework for consumer protection which outlines the entitlements of consumers and the responsibilities of suppliers. Continue reading, Consumer Protection Act introduces a legal framework
Apple's Effect on Comfortable Partners: More Good Than Bad
The unveiling of Apple's new tablet computer on January 27 has sparked hopes the device will improve the fortunes of companies supplying content for the device. Continue reading, Apple's Effect on Comfortable Partners: More Good Than Bad
Speaker Lineup for 2010 Festival of Media
The fourth annual Festival of Media, to be hosted 18 - 20 April 2010 in Valencia, Spain will feature a lineup of business leaders from the global communications and advertising industry. Speakers will address the issues affecting the industry and provide insight into how the marketing industry is evolving. Continue reading, Speaker Lineup for 2010 Festival of Media
Ecover' Voted Most Trusted Eco-Brand
A survey of more than 900 readers of the Guardian and Observer has showed that just under half of those questioned have most trust in scientists to take the lead on climate change. Continue reading, Ecover' Voted Most Trusted Eco-Brand
Despite Recession Online Marketing Thrived in 2009
Online advertising expenditure increased by 4.2 per cent during 2009, despite a reduction in overall marketing spend, it has been reported. Continue reading, Despite Recession Online Marketing Thrived in 2009
ZOdome Marquee - A New Platform for Brand Activation Campaigns
With its white outer PVC membrane, characteristic dome shape, and clean lines, the South African designed and manufactured ZOdome marquee is an exciting new platform for brand activation campaigns aimed at exposing target audiences to “soul-of-the-product” experiences. Continue reading, ZOdome Marquee - A New Platform for Brand Activation Campaigns
Facebook Achieves a Vast Branding Revolution With 'Like'
The most successful brands share several attributes in common. One of the most important: Ownership of a single word that defines the brand. Last week, Facebook made the word "like" its own, in one of the biggest branding revolutions in decades. Continue reading, Facebook Achieves a Vast Branding Revolution With 'Like'
Mobile Marketing is Boosted Annually
Mobile advertising rocketed by 32% year-on-year in 2009 to R424, 88 million, with entertainment, media and telecoms brands driving growth. Continue reading, Mobile Marketing is Boosted Annually
What Going Green in South Africa Means to Customers.
As consumers become more eco-conscious, companies will go to ever greater lengths to present themselves as environmentally friendly. As a result, an increased number of local companies are taking on eco-friendly advertising materials, products and methods for their campaigns. Continue reading, What Going Green in South Africa Means to Customers.
The Most Effective Outdoor Ads Are the Subtle Ones
Animated outdoor advertisements boom better with audiences according to a study by Kinetic Worldwide and Clear Channel Outdoor. Continue reading, The Most Effective Outdoor Ads Are the Subtle Ones
Unilever – Advertiser of the Year at Cannes
The Anglo-Dutch consumer goods giant Unilever has been awarded the 2010 Cannes Lions International Advertising Festival prestigious Advertiser of the Year award. Continue reading, Unilever – Advertiser of the Year at Cannes
Facebook Advertisers 'Quadruples' Since the Start of 2009
Facebook's vice-president of global sales Mike Murphy has said that it more than quadrupled the number of its advertiser clients since the start of 2009 and claimed it has become "absolutely core to marketing campaigns" Continue reading, Facebook Advertisers 'Quadruples' Since the Start of 2009