Marketing Ideas tagged with Digital
Sony Announce World Cup 3D Coverage for FIFA ™
Two months before the start of the world’s most popular sporting championship, FIFA, which runs soccer’s World Cup, announced details about 3D coverage of the quadrennial event. Continue reading, Sony Announce World Cup 3D Coverage for FIFA ™
World Cup Advertisers Multimedia Boost
Powerade, the "official sports drink" of the soccer World Cup is planning to use the tournament as a springboard for its first global multimedia marketing campaign including TV, print, online and outdoor advertising. According to an article circulated by Project 2010 on Thursday, 8 April 2010, Mark Greatrex, senior vice president for global still beverages at Coca-Cola, owner of Powerade, said that major sporting events, big-event television, are a wonderful platform. "We are making a big deal of the FIFA endorsement in every touch point," he said. Continue reading, World Cup Advertisers Multimedia Boost
Coca-Cola's Celebration Campaign for the FIFA World Cup ™ Takes Off
The three-phase campaign, by ad agency Santo, begins with a TV and digital push entitled 'The longest celebration', centred on goal celebrations. Continue reading, Coca-Cola's Celebration Campaign for the FIFA World Cup ™ Takes Off
The Most Effective Outdoor Ads Are the Subtle Ones
Animated outdoor advertisements boom better with audiences according to a study by Kinetic Worldwide and Clear Channel Outdoor. Continue reading, The Most Effective Outdoor Ads Are the Subtle Ones