Marketing Ideas tagged with Events
Markex Dates Change to Accomodate 2010 FIFA World Cup ™.
Markex World of Events 2010 will take place 24-26 August 2010 at Sandton Convention Centre to accommodate the 2010 FIFA World Cup. Continue reading, Markex Dates Change to Accomodate 2010 FIFA World Cup ™.
Marketers must take advantage of 2010 events
Derek Carstens, 2010 Local Organising Committee (LOC) chief marketing officer, told a gathering of marketers in Johannesburg, that the 2010 FIFA World Cup will be South Africa's greatest party, and marketers need to get excited about it and take emotional ownership. Continue reading, Marketers must take advantage of 2010 events
Coca-Cola's marketing plans for the 2010 FIFA World Cup ™ celebrations
Coca-Cola's global marketing plans for the 2010 FIFA World Cup in South Africa will be based on the theme of fans' and players' celebrations. Continue reading, Coca-Cola's marketing plans for the 2010 FIFA World Cup ™ celebrations
Apple's Effect on Comfortable Partners: More Good Than Bad
The unveiling of Apple's new tablet computer on January 27 has sparked hopes the device will improve the fortunes of companies supplying content for the device. Continue reading, Apple's Effect on Comfortable Partners: More Good Than Bad
BP- An Official Sponsor of the 2010 FIFA World Cup ™
In June 2008 BP announced that it had signed a contract to be the Official Fuel Sponsor for the 2010 FIFA World Cup ™ and for the FIFA Confederations Cup in 2009. This is the largest sponsorship deal that BP has undertaken in its 100 year history as an organisation. Continue reading, BP- An Official Sponsor of the 2010 FIFA World Cup ™
SA Increases Africa, Asia's Tourism Marketing Budgets
South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month. Continue reading, SA Increases Africa, Asia's Tourism Marketing Budgets
The World Cup Trophy is Coming to South Africa
The most coveted prize in world sport, the FIFA Word Cup Trophy, will arrive in South Africa on 5 May, on the final leg of its global tour. Continue reading, The World Cup Trophy is Coming to South Africa
Speaker Lineup for 2010 Festival of Media
The fourth annual Festival of Media, to be hosted 18 - 20 April 2010 in Valencia, Spain will feature a lineup of business leaders from the global communications and advertising industry. Speakers will address the issues affecting the industry and provide insight into how the marketing industry is evolving. Continue reading, Speaker Lineup for 2010 Festival of Media
MTN Campaign Pushes African Win for 2010
MTN, 2010 FIFA World Cup sponsor, has unveiled a campaign that aims to support an African winner in the upcoming event. MTN plans to roll out its Africa United campaign across the continent, comprising communication across print, broadcast and online channels. Continue reading, MTN Campaign Pushes African Win for 2010
VISA 2010 Taxi Top Ad Campaign
FIFA’s exclusive Financial Services Partner, Visa, is drawing attention to its association with the world’s biggest sporting event by ensuring that visitors to Cape Town have little doubt as to which method of payment to use when visiting South Africa’s shores. Assisted by vehicle branding specialist, Graffiti, the world’s largest retail electronic payments network has placed its 2010 FIFA World Cup™ branding atop 50 taxi vehicles in Cape Town in the form of illuminated Taxi Top advertisements. Continue reading, VISA 2010 Taxi Top Ad Campaign
B2B Sponsorship Deal Announced by FIFA ™
B2B brand Satyam Computer Services has been announced as one of four official sponsors of the 2010 and 2014 FIFA World Cup tournaments. Continue reading, B2B Sponsorship Deal Announced by FIFA ™
Sony Announce World Cup 3D Coverage for FIFA ™
Two months before the start of the world’s most popular sporting championship, FIFA, which runs soccer’s World Cup, announced details about 3D coverage of the quadrennial event. Continue reading, Sony Announce World Cup 3D Coverage for FIFA ™
World Cup Advertisers Multimedia Boost
Powerade, the "official sports drink" of the soccer World Cup is planning to use the tournament as a springboard for its first global multimedia marketing campaign including TV, print, online and outdoor advertising. According to an article circulated by Project 2010 on Thursday, 8 April 2010, Mark Greatrex, senior vice president for global still beverages at Coca-Cola, owner of Powerade, said that major sporting events, big-event television, are a wonderful platform. "We are making a big deal of the FIFA endorsement in every touch point," he said. Continue reading, World Cup Advertisers Multimedia Boost
ZOdome Marquee - A New Platform for Brand Activation Campaigns
With its white outer PVC membrane, characteristic dome shape, and clean lines, the South African designed and manufactured ZOdome marquee is an exciting new platform for brand activation campaigns aimed at exposing target audiences to “soul-of-the-product” experiences. Continue reading, ZOdome Marquee - A New Platform for Brand Activation Campaigns
London’s 2012 Olympic Torch Relay Sponsors
Coca-Cola, Lloyds TSB and Samsung have been unveiled as the presenting partners for the London Olympic 2012 Torch Relay today. Continue reading, London’s 2012 Olympic Torch Relay Sponsors