Marketing Ideas tagged with Fifa
Official SA logo ensures branding uniformity for 2010
South Africa will now use one logo to market the country following Cabinet's approval of a new international marketing logo. Continue reading, Official SA logo ensures branding uniformity for 2010
Markex Dates Change to Accomodate 2010 FIFA World Cup ™.
Markex World of Events 2010 will take place 24-26 August 2010 at Sandton Convention Centre to accommodate the 2010 FIFA World Cup. Continue reading, Markex Dates Change to Accomodate 2010 FIFA World Cup ™.
Marketers must take advantage of 2010 events
Derek Carstens, 2010 Local Organising Committee (LOC) chief marketing officer, told a gathering of marketers in Johannesburg, that the 2010 FIFA World Cup will be South Africa's greatest party, and marketers need to get excited about it and take emotional ownership. Continue reading, Marketers must take advantage of 2010 events
Coca-Cola's marketing plans for the 2010 FIFA World Cup ™ celebrations
Coca-Cola's global marketing plans for the 2010 FIFA World Cup in South Africa will be based on the theme of fans' and players' celebrations. Continue reading, Coca-Cola's marketing plans for the 2010 FIFA World Cup ™ celebrations
BP- An Official Sponsor of the 2010 FIFA World Cup ™
In June 2008 BP announced that it had signed a contract to be the Official Fuel Sponsor for the 2010 FIFA World Cup ™ and for the FIFA Confederations Cup in 2009. This is the largest sponsorship deal that BP has undertaken in its 100 year history as an organisation. Continue reading, BP- An Official Sponsor of the 2010 FIFA World Cup ™
Zakumi, the 2010 World Cup Event ‘Ambassador'
Although mascots and cartoons have featured significantly in the marketing industry for more than a decade, the irony is that, a phrase or term to describe them has never taken root in the marketing word list. Call it a mascot or cartoon marketing. FIFA and the Local Organising Committee (LOC) have recently introduced “Zakumi” as an official mascot and Ambassador for the 2010 soccer tournament. Zakumi is a leopard, an African animal with mixed colours which represent the continent's human and natural diversity. Mascot Zakumi will drive the event's marketing, advertising, communication and awareness campaigns. Continue reading, Zakumi, the 2010 World Cup Event ‘Ambassador'
Will the Sponsors Score in 2010?
With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? Continue reading, Will the Sponsors Score in 2010?
Coca-Cola Ad Set to Make History?
“This is not just another television commercial. It is a call to action for the world to celebrate Africa's coming of age,” comments Zayd Abrahams, head of sparkling beverages for Coca-Cola South Africa, on the launch of the "History of Celebration" Coca-Cola commercial for 2010 FIFA World Cup. Continue reading, Coca-Cola Ad Set to Make History?
The World Cup Trophy is Coming to South Africa
The most coveted prize in world sport, the FIFA Word Cup Trophy, will arrive in South Africa on 5 May, on the final leg of its global tour. Continue reading, The World Cup Trophy is Coming to South Africa
MTN Campaign Pushes African Win for 2010
MTN, 2010 FIFA World Cup sponsor, has unveiled a campaign that aims to support an African winner in the upcoming event. MTN plans to roll out its Africa United campaign across the continent, comprising communication across print, broadcast and online channels. Continue reading, MTN Campaign Pushes African Win for 2010
MTN's Sponsorship Campaign for 2010 FIFA World Cup ™
“We can't wait, let's go 2010!” is the message from MTN, Africa's first and only global sponsor of a FIFA World Cup competition. As the title sponsor of the MTN Africa Cup of Nations, the sponsorship of the FIFA World Cup was the next major step for MTN to take within its global football portfolio. The MTN Group's sponsorship of the 2010 FIFA World Cup affords the company the exclusive mobile content rights for Africa and the Middle East as well as global marketing rights. Continue reading, MTN's Sponsorship Campaign for 2010 FIFA World Cup ™
VISA 2010 Taxi Top Ad Campaign
FIFA’s exclusive Financial Services Partner, Visa, is drawing attention to its association with the world’s biggest sporting event by ensuring that visitors to Cape Town have little doubt as to which method of payment to use when visiting South Africa’s shores. Assisted by vehicle branding specialist, Graffiti, the world’s largest retail electronic payments network has placed its 2010 FIFA World Cup™ branding atop 50 taxi vehicles in Cape Town in the form of illuminated Taxi Top advertisements. Continue reading, VISA 2010 Taxi Top Ad Campaign
B2B Sponsorship Deal Announced by FIFA ™
B2B brand Satyam Computer Services has been announced as one of four official sponsors of the 2010 and 2014 FIFA World Cup tournaments. Continue reading, B2B Sponsorship Deal Announced by FIFA ™
Castrol's Digital and PR Marketing Campaign for 2010 FIFA World Cup ™ Announced
Castrol has announced its global digital and PR campaign to leverage its sponsorship of the 2010 FIFA World Cup. Continue reading, Castrol's Digital and PR Marketing Campaign for 2010 FIFA World Cup ™ Announced
Sony Announce World Cup 3D Coverage for FIFA ™
Two months before the start of the world’s most popular sporting championship, FIFA, which runs soccer’s World Cup, announced details about 3D coverage of the quadrennial event. Continue reading, Sony Announce World Cup 3D Coverage for FIFA ™
World Cup Advertisers Multimedia Boost
Powerade, the "official sports drink" of the soccer World Cup is planning to use the tournament as a springboard for its first global multimedia marketing campaign including TV, print, online and outdoor advertising. According to an article circulated by Project 2010 on Thursday, 8 April 2010, Mark Greatrex, senior vice president for global still beverages at Coca-Cola, owner of Powerade, said that major sporting events, big-event television, are a wonderful platform. "We are making a big deal of the FIFA endorsement in every touch point," he said. Continue reading, World Cup Advertisers Multimedia Boost
South Africa's Good News Really Shines
"Shine 2010 has been successful in helping to shape perceptions online, ahead of what is South Africa's most prominent opportunity to shine on the world stage." Vicki Trehaeven, FNB's head of 2010 marketing was commenting on the more than 1.5 million impressions* across its good news website and various social networks. Continue reading, South Africa's Good News Really Shines