Marketing Ideas tagged with Marketing
Official SA logo ensures branding uniformity for 2010
South Africa will now use one logo to market the country following Cabinet's approval of a new international marketing logo. Continue reading, Official SA logo ensures branding uniformity for 2010
Marketing Tip # 1 - Social Networking Sites are an Effective Communication Tool for Building your Brand
Profiles on sites like Twitter and Facebook are simple to setup, easy to use and they are free. Continue reading, Marketing Tip # 1 - Social Networking Sites are an Effective Communication Tool for Building your Brand
Marketing Tip # 2 - Brainstorm Marketing Ideas – Get Your Team to Put Their Heads Together
Brainstorming marketing ideas is a great way to come up with new concepts. Brainstorming can be done individually but is best done as a group. It is a simple process where you encourage your team to work together to come up with new ideas. Continue reading, Marketing Tip # 2 - Brainstorm Marketing Ideas – Get Your Team to Put Their Heads Together
Marketers must take advantage of 2010 events
Derek Carstens, 2010 Local Organising Committee (LOC) chief marketing officer, told a gathering of marketers in Johannesburg, that the 2010 FIFA World Cup will be South Africa's greatest party, and marketers need to get excited about it and take emotional ownership. Continue reading, Marketers must take advantage of 2010 events
2010 Marketing Trends
Brand and marketing trends for 2010 Consumer loyalty consultant Dr. Robert Passikoff, president of US-based Brand Keys, says brands may be in for another turbulent year in 2010 and offers his insights into the evolution of brand marketing. Continue reading, 2010 Marketing Trends
Top Brands Revealed
Kanye West, Kate Gosselin and Michael Jackson were among the top trending topics on Twitter in 2009, but Microsoft and other tech brands dominated the blogosphere. Continue reading, Top Brands Revealed
Marketing Tip # 3 - Blogging is a Powerful Online Marketing Tool.
Blogging is a simple and easy way to create awareness about your brand, improve your website's search engine rankings and to drive people to your website. Continue reading, Marketing Tip # 3 - Blogging is a Powerful Online Marketing Tool.
Free digital marketing seminars for bloggers and advertisers
AD:DYNAMO is offering a series of free digital marketing seminars on 17 February 2010 at the CTICC to educate attendees about digital marketing. Continue reading, Free digital marketing seminars for bloggers and advertisers
Consumer Protection Act introduces a legal framework
The Consumer Protection Act introduces a single, comprehensive legal framework for consumer protection which outlines the entitlements of consumers and the responsibilities of suppliers. Continue reading, Consumer Protection Act introduces a legal framework
Marketing Tip # 4 - Kick Off 2010 with a SEO Strategy
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Continue reading, Marketing Tip # 4 - Kick Off 2010 with a SEO Strategy
Coca-Cola's marketing plans for the 2010 FIFA World Cup ™ celebrations
Coca-Cola's global marketing plans for the 2010 FIFA World Cup in South Africa will be based on the theme of fans' and players' celebrations. Continue reading, Coca-Cola's marketing plans for the 2010 FIFA World Cup ™ celebrations
Display Ads Boost Yahoo!'s Revenue
Yahoo! has posted a 10% quarterly lift in revenue for the last three months of 2009, driven by a significant increase in demand for its premium display advertising. Continue reading, Display Ads Boost Yahoo!'s Revenue
Apple's Effect on Comfortable Partners: More Good Than Bad
The unveiling of Apple's new tablet computer on January 27 has sparked hopes the device will improve the fortunes of companies supplying content for the device. Continue reading, Apple's Effect on Comfortable Partners: More Good Than Bad
BP- An Official Sponsor of the 2010 FIFA World Cup ™
In June 2008 BP announced that it had signed a contract to be the Official Fuel Sponsor for the 2010 FIFA World Cup ™ and for the FIFA Confederations Cup in 2009. This is the largest sponsorship deal that BP has undertaken in its 100 year history as an organisation. Continue reading, BP- An Official Sponsor of the 2010 FIFA World Cup ™
Marketing Tip # 5 - Does Your Brand Pass the Love Test?
Consumers are getting more and more used to great products and services that only meet their requirements. To separate your brand from the clutter you need to take it to the next level. Continue reading, Marketing Tip # 5 - Does Your Brand Pass the Love Test?
Major Brands Sceptical of Social Media
Only one fifth of marketers in organisations consider social media as a core factor in their marketing strategy according to a study done by the Internet Advertising Bureau (IAB). These organisations include Coca-Cola, RBS and the COI. Continue reading, Major Brands Sceptical of Social Media
VISA Tries 3-D Display in Grand Central
CBS Outdoor unveiled the first high-definition 3-D projection display in New York's Grand Central Terminal. And yes, the display, for Visa's Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors. Continue reading, VISA Tries 3-D Display in Grand Central
Marketers' Use of Twitter Goes Beyond Just Tweeting
For much of the past year, hypothesizing about Twitter’s ad model has been a favourite Silicon Valley parlor game. So far, none has emerged, but that hasn’t stopped brands from reaping the rewards of Twitter’s growing popularity in surprising ways. Continue reading, Marketers' Use of Twitter Goes Beyond Just Tweeting
Facebook and Microsoft Renew Their Search Partnership
Facebook and Microsoft have renewed its search partnership; although the two companies have announced that Microsoft will no longer sell display advertising for Facebook. Continue reading, Facebook and Microsoft Renew Their Search Partnership
Zakumi, the 2010 World Cup Event ‘Ambassador'
Although mascots and cartoons have featured significantly in the marketing industry for more than a decade, the irony is that, a phrase or term to describe them has never taken root in the marketing word list. Call it a mascot or cartoon marketing. FIFA and the Local Organising Committee (LOC) have recently introduced “Zakumi” as an official mascot and Ambassador for the 2010 soccer tournament. Zakumi is a leopard, an African animal with mixed colours which represent the continent's human and natural diversity. Mascot Zakumi will drive the event's marketing, advertising, communication and awareness campaigns. Continue reading, Zakumi, the 2010 World Cup Event ‘Ambassador'
PR on Top of Brand Seesaw
The global economic meltdown, the advent of the Obama era, environmental disasters and new organic lifestyles and fashions have caused shifts in consumer values and beliefs which have tipped the brand see-saw in favour of PR over advertising. Continue reading, PR on Top of Brand Seesaw
World Cup, ‘Obama Effect’: Good News for Local Marketers?
The 2010 World Cup and the "Obama effect" - a US president of African heritage - has apparently sparked a surge in interest in much of Africa as a tourist destination, industry experts at the annual FITUR tourism trade fair say. More visitors may mean more opportunities for smart marketers… Continue reading, World Cup, ‘Obama Effect’: Good News for Local Marketers?
Have mobile ads finally gone mainstream?
Is this the year of mobile? Apple, Google, Microsoft, Yahoo. These brands have deemed 2010 a significant year, with several creating a new line item for mobile and dedicating more than $1 million to mobile marketing and advertising efforts. Continue reading, Have mobile ads finally gone mainstream?
Is YouTube the Very Best Social Marketing Tool?
YouTube is a site that everyone has heard of due to the fact that it is on the news all the time. If you do business online than this social media site is definitely one that you want to use to market your business. Continue reading, Is YouTube the Very Best Social Marketing Tool?
Powerade Rolls Out World Cup Ad Featuring Wayne Rooney
Powerade will launch its 2010 FIFA World Cup campaign, featuring England star Wayne Rooney, during this evening's Champions League tie between AC Milan and Manchester United. Continue reading, Powerade Rolls Out World Cup Ad Featuring Wayne Rooney
Marketing Tip # 7 - Seeing the Difference Between Customers
To make a successful sale it is important to understand the needs of your customers and then tailor your sales approach accordingly. The best way to do this is to understand the types of customers out there and their unique habits: Continue reading, Marketing Tip # 7 - Seeing the Difference Between Customers
Will the Sponsors Score in 2010?
With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? Continue reading, Will the Sponsors Score in 2010?
SA Increases Africa, Asia's Tourism Marketing Budgets
South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month. Continue reading, SA Increases Africa, Asia's Tourism Marketing Budgets
Two Thirds of Companies Seek to Increase Online Advertising
2010 looks set to be a big year for online advertising with more companies invest resources into the fastest growing and now the largest sector UK advertising. Continue reading, Two Thirds of Companies Seek to Increase Online Advertising
Facebook vs. Twitter for Business: Social Media Marketing Strategy Study
SEO Social Media Internet marketing firm analyzes Twitter and Facebook to determine which Social Media Marketing strategy or platform is best for businesses and online entrepreneurs. The analysis focuses on Twitter and Facebook strategies from a Viral Marketing, Business to Business, Business to Consumer, and niche perspective. What follows is an extremely condensed version of the original study. Continue reading, Facebook vs. Twitter for Business: Social Media Marketing Strategy Study
Top Four Online Advertisers Display Strong 4th Quarter Results
The online advertising industry had a strong fourth quarter among its top four players, with better performances from Microsoft and Yahoo! than in 3rd quarter. Continue reading, Top Four Online Advertisers Display Strong 4th Quarter Results
New Twitter Ads Linked to Search, Mobile
Twitter, which has diligently avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers. At the same time third party vendors are doubling down on their separate efforts to monetize Twitter. Continue reading, New Twitter Ads Linked to Search, Mobile
Google Looking for London Shop to Handle World Cup Brief
Google is on the hunt for an agency to handle a TV advertising campaign to promote its mobile search facility during the 2010 World Cup in South Africa. Continue reading, Google Looking for London Shop to Handle World Cup Brief
Samsung Places Digital and Social Marketing at Core of 3D TV Launch
Samsung has unveiled a new marketing platform called 'Dedicated to Wonder' at the launch of its 3D TVs and placed digital and social marketing at the core of its activity. Samsung, an industry leader for flat-screen TVs, will begin promoting its 3DTVs on 21 March in the US, before rolling out the activity globally in April. Continue reading, Samsung Places Digital and Social Marketing at Core of 3D TV Launch
Marketing Tip # 9 - Let's Go Green!
Making your company and your brand more environmentally friendly can add market share, cut costs and make your Financial Officer very happy. Continue reading, Marketing Tip # 9 - Let's Go Green!
Marketing Tip # 10 - Online Video is a Powerful Marketing Tool
As society becomes more visual, images are becoming a very important part of communication. Think about the success of YouTube – it’s the 2nd largest search engine after Google. “How to” videos are some of the most watched videos online. Continue reading, Marketing Tip # 10 - Online Video is a Powerful Marketing Tool
Categories Announced for the MTN Radio Awards
The very best of South Africa's on-air and behind-the-scenes radio talent will be honoured at this year's prestigious MTN Radio Awards, taking place at Monte Casino on 15th May 2010. This is the first time the radio broadcasting industry is being recognised in this manner and it's long overdue. Continue reading, Categories Announced for the MTN Radio Awards
Speaker Lineup for 2010 Festival of Media
The fourth annual Festival of Media, to be hosted 18 - 20 April 2010 in Valencia, Spain will feature a lineup of business leaders from the global communications and advertising industry. Speakers will address the issues affecting the industry and provide insight into how the marketing industry is evolving. Continue reading, Speaker Lineup for 2010 Festival of Media
MTN Campaign Pushes African Win for 2010
MTN, 2010 FIFA World Cup sponsor, has unveiled a campaign that aims to support an African winner in the upcoming event. MTN plans to roll out its Africa United campaign across the continent, comprising communication across print, broadcast and online channels. Continue reading, MTN Campaign Pushes African Win for 2010
Marketing Tip # 11 - Embracing Mobile Marketing
Use Mobile Marketing as a tool for instant communication with your consumers via mobile or cellular devices. With mobile marketing, not only are the marketing messages easy to create but they are sent directly to the recipients within a few seconds - instant direct marketing. Continue reading, Marketing Tip # 11 - Embracing Mobile Marketing
Learn These Words If You Want To Make Money: YouTube Marketing
YouTube is the go-to source for video content of all sorts, from the hilarious to the helpful, the educational to the instructional. No matter what kind of video content you are looking for, YouTube is the number one place to go to find it. When you think about that in terms of your business, you can see why YouTube has become a very popular (and effective!) marketing tool. No matter what niche your business occupies, you'll be able to find an audience for it on YouTube if you know how to do it right. Continue reading, Learn These Words If You Want To Make Money: YouTube Marketing
Location-based marketing takes off
The big buzz coming out of this year's SXSW Interactive conference was on location-based services, and it wasn't focused merely on the big players, Foursquare and Gowalla. Instead, the buzz surrounding location marketing is about how every website will soon have the ability to know exactly where you are and how this could be huge for the industry at large. Continue reading, Location-based marketing takes off
Social Marketing Goes Multiplatform
New Awareness eBook Unveils Early Survey Results Along With Exclusive Interviews With Coca-Cola, Ford Motor Company, Cisco Systems, Dell Computer and Sodexo. Continue reading, Social Marketing Goes Multiplatform
Targeted Banner Ads Run Out by Google
Samsung and Center Parcs are among brands that have begun to use a service offered by Google that personalises online banner ads. The search giant has implemented a feature dubbed ‘remarketing', which enables advertisers to tailor online ads based on users' web habits. Continue reading, Targeted Banner Ads Run Out by Google
Despite Recession Online Marketing Thrived in 2009
Online advertising expenditure increased by 4.2 per cent during 2009, despite a reduction in overall marketing spend, it has been reported. Continue reading, Despite Recession Online Marketing Thrived in 2009
Powerade Gives rise to Their First Global marketing Campaign
Powerade Has Been 'Chosen by FIFA to Hydrate 2010 FIFA World Cup(TM) Players' and Will Be Pitch Side at Every Match During South Africa Tournament Continue reading, Powerade Gives rise to Their First Global marketing Campaign
MTN's Sponsorship Campaign for 2010 FIFA World Cup ™
“We can't wait, let's go 2010!” is the message from MTN, Africa's first and only global sponsor of a FIFA World Cup competition. As the title sponsor of the MTN Africa Cup of Nations, the sponsorship of the FIFA World Cup was the next major step for MTN to take within its global football portfolio. The MTN Group's sponsorship of the 2010 FIFA World Cup affords the company the exclusive mobile content rights for Africa and the Middle East as well as global marketing rights. Continue reading, MTN's Sponsorship Campaign for 2010 FIFA World Cup ™
VISA 2010 Taxi Top Ad Campaign
FIFA’s exclusive Financial Services Partner, Visa, is drawing attention to its association with the world’s biggest sporting event by ensuring that visitors to Cape Town have little doubt as to which method of payment to use when visiting South Africa’s shores. Assisted by vehicle branding specialist, Graffiti, the world’s largest retail electronic payments network has placed its 2010 FIFA World Cup™ branding atop 50 taxi vehicles in Cape Town in the form of illuminated Taxi Top advertisements. Continue reading, VISA 2010 Taxi Top Ad Campaign
B2B Sponsorship Deal Announced by FIFA ™
B2B brand Satyam Computer Services has been announced as one of four official sponsors of the 2010 and 2014 FIFA World Cup tournaments. Continue reading, B2B Sponsorship Deal Announced by FIFA ™
Marketing Tip # 12 - Using Google Ad Words to Promote your Brand
Google ad words is an affordable and easy way to advertise your business.. Customers can be searching for your products or services at any perfect moment and you only pay when they click on your ad. Continue reading, Marketing Tip # 12 - Using Google Ad Words to Promote your Brand
Castrol's Digital and PR Marketing Campaign for 2010 FIFA World Cup ™ Announced
Castrol has announced its global digital and PR campaign to leverage its sponsorship of the 2010 FIFA World Cup. Continue reading, Castrol's Digital and PR Marketing Campaign for 2010 FIFA World Cup ™ Announced
World Cup Advertisers Multimedia Boost
Powerade, the "official sports drink" of the soccer World Cup is planning to use the tournament as a springboard for its first global multimedia marketing campaign including TV, print, online and outdoor advertising. According to an article circulated by Project 2010 on Thursday, 8 April 2010, Mark Greatrex, senior vice president for global still beverages at Coca-Cola, owner of Powerade, said that major sporting events, big-event television, are a wonderful platform. "We are making a big deal of the FIFA endorsement in every touch point," he said. Continue reading, World Cup Advertisers Multimedia Boost
Major World Cup Campaign Launch by the Sun
The London’s Sun is gearing up for the launch of one of its biggest marketing campaigns of the year to promote its coverage of the FIFA World Cup in South Africa. Continue reading, Major World Cup Campaign Launch by the Sun
Marketing tip # 13 - 10 Top Online Marketing Strategies for the World Cup
Make sure every cent produces results by allocating funds to internet marketing for your business through the World Cup, it is measurable and has proven to increase return on investment. Continue reading, Marketing tip # 13 - 10 Top Online Marketing Strategies for the World Cup
ZOdome Marquee - A New Platform for Brand Activation Campaigns
With its white outer PVC membrane, characteristic dome shape, and clean lines, the South African designed and manufactured ZOdome marquee is an exciting new platform for brand activation campaigns aimed at exposing target audiences to “soul-of-the-product” experiences. Continue reading, ZOdome Marquee - A New Platform for Brand Activation Campaigns
Marketing Tip # 14 - Make Word of Mouth Part of Your Marketing Strategy
A recommendation from someone familiar and trust-worthy is the easiest way to secure a sale. Here are four word-of-mouth marketing strategies you can use: Continue reading, Marketing Tip # 14 - Make Word of Mouth Part of Your Marketing Strategy
Global Brand KFC Announced as Mini-Cricket Sponsor
CRICKET South Africa announced yesterday that global brand KFC is its new sponsor for mini-cricket, the entry point to the game. Continue reading, Global Brand KFC Announced as Mini-Cricket Sponsor
Yahoo! Inc. Profits Boost by Online Advertising Marketing Campaign and Sale of Business
Yahoo! Inc., owner of the second- ranked U.S. Internet search engine, reported profit that topped analysts’ estimates, bolstered by a rebounding online advertising marketing campaign and the sale of its Zimbra business. Continue reading, Yahoo! Inc. Profits Boost by Online Advertising Marketing Campaign and Sale of Business
Facebook Achieves a Vast Branding Revolution With 'Like'
The most successful brands share several attributes in common. One of the most important: Ownership of a single word that defines the brand. Last week, Facebook made the word "like" its own, in one of the biggest branding revolutions in decades. Continue reading, Facebook Achieves a Vast Branding Revolution With 'Like'
Mobile Marketing is Boosted Annually
Mobile advertising rocketed by 32% year-on-year in 2009 to R424, 88 million, with entertainment, media and telecoms brands driving growth. Continue reading, Mobile Marketing is Boosted Annually
Despite Recession Top Brands Excel
The value of the world's top 100 brands has grown by 4% in the past year to exceed $2tn, according to the results of the 2010 BrandZ survey. Continue reading, Despite Recession Top Brands Excel
Drivers Create Their Own Ads to Promote the New Peugeot Sports Coupé
Peugeot is launching a digital campaign to promote its new sports coupé model RCZ, in which consumers must advertise themselves to the brand. Continue reading, Drivers Create Their Own Ads to Promote the New Peugeot Sports Coupé
'Joburg Rocks' Launches it's Campaign
The Johannesburg Tourism Company (JTC) has launched its interactive marketing and brand opening campaign, Joburg Rocks, for the city during the 2010 FIFA World Cup. In line with its tactical objectives - which include revolution, increasing visitor spend, stay and geographic spread - the campaign positions Johannesburg centre stage to leverage off the event. It includes a call to action, inviting participation and co-branding opportunities with those in the tourism, travel and hospitality sectors. Continue reading, 'Joburg Rocks' Launches it's Campaign
Nike Builds Their Brand
Nike aims to grow revenue by 40% over the next five years by opening more branded stores and increasing sales of its master brand and portfolio brands such as Converse and Umbro. Continue reading, Nike Builds Their Brand
Marketing Tip # 15 - Using Corporate Gifts as Part of Your Marketing Strategy
Marketers are increasingly looking for ways to make their brand stand out from the clutter and to ensure that their brand is leaps head of its competitors. Continue reading, Marketing Tip # 15 - Using Corporate Gifts as Part of Your Marketing Strategy
Marketing Tip # 16 - 5 Things I Learned About Marketing this Weekend
Here are some everyday scenarios that might make you think: Continue reading, Marketing Tip # 16 - 5 Things I Learned About Marketing this Weekend
The Most Effective Outdoor Ads Are the Subtle Ones
Animated outdoor advertisements boom better with audiences according to a study by Kinetic Worldwide and Clear Channel Outdoor. Continue reading, The Most Effective Outdoor Ads Are the Subtle Ones
Unilever – Advertiser of the Year at Cannes
The Anglo-Dutch consumer goods giant Unilever has been awarded the 2010 Cannes Lions International Advertising Festival prestigious Advertiser of the Year award. Continue reading, Unilever – Advertiser of the Year at Cannes
Facebook Advertisers 'Quadruples' Since the Start of 2009
Facebook's vice-president of global sales Mike Murphy has said that it more than quadrupled the number of its advertiser clients since the start of 2009 and claimed it has become "absolutely core to marketing campaigns" Continue reading, Facebook Advertisers 'Quadruples' Since the Start of 2009
Gillette Celebrity Ads
Gillette is preparing to return to a celebrity-led ad strategy; just six months after exposure about Tiger Woods' private life forced the brand to reappraise its approach. Continue reading, Gillette Celebrity Ads