Marketing Ideas tagged with Media
Major Brands Sceptical of Social Media
Only one fifth of marketers in organisations consider social media as a core factor in their marketing strategy according to a study done by the Internet Advertising Bureau (IAB). These organisations include Coca-Cola, RBS and the COI. Continue reading, Major Brands Sceptical of Social Media
VISA Tries 3-D Display in Grand Central
CBS Outdoor unveiled the first high-definition 3-D projection display in New York's Grand Central Terminal. And yes, the display, for Visa's Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors. Continue reading, VISA Tries 3-D Display in Grand Central
Marketers' Use of Twitter Goes Beyond Just Tweeting
For much of the past year, hypothesizing about Twitter’s ad model has been a favourite Silicon Valley parlor game. So far, none has emerged, but that hasn’t stopped brands from reaping the rewards of Twitter’s growing popularity in surprising ways. Continue reading, Marketers' Use of Twitter Goes Beyond Just Tweeting
Local Media's Digital Ad Revenue Soars
The growth of digital advertising revenue for local TV and radio will outpace overall ad spending for those media between 2009 and 2014, according to a BIA/Kelsey study released yesterday. Continue reading, Local Media's Digital Ad Revenue Soars
Categories Announced for the MTN Radio Awards
The very best of South Africa's on-air and behind-the-scenes radio talent will be honoured at this year's prestigious MTN Radio Awards, taking place at Monte Casino on 15th May 2010. This is the first time the radio broadcasting industry is being recognised in this manner and it's long overdue. Continue reading, Categories Announced for the MTN Radio Awards
Speaker Lineup for 2010 Festival of Media
The fourth annual Festival of Media, to be hosted 18 - 20 April 2010 in Valencia, Spain will feature a lineup of business leaders from the global communications and advertising industry. Speakers will address the issues affecting the industry and provide insight into how the marketing industry is evolving. Continue reading, Speaker Lineup for 2010 Festival of Media
MTN Campaign Pushes African Win for 2010
MTN, 2010 FIFA World Cup sponsor, has unveiled a campaign that aims to support an African winner in the upcoming event. MTN plans to roll out its Africa United campaign across the continent, comprising communication across print, broadcast and online channels. Continue reading, MTN Campaign Pushes African Win for 2010
iPad is Apple’s Newest Opportunity for Branding
Pretty soon you’ll see a bunch of iPads walking around, to the delight of application developers the world over. The iPads themselves won’t have grown legs, but the pre-order sales exceeded 100k in the first two days, heightening the anticipation around Apple’s latest family member. And with the official release of the iPad just around the corner, we’re seeing some of that anticipation emerge in the form of apps we can expect to see on the iPad. Continue reading, iPad is Apple’s Newest Opportunity for Branding
Castrol's Digital and PR Marketing Campaign for 2010 FIFA World Cup ™ Announced
Castrol has announced its global digital and PR campaign to leverage its sponsorship of the 2010 FIFA World Cup. Continue reading, Castrol's Digital and PR Marketing Campaign for 2010 FIFA World Cup ™ Announced
Sony Announce World Cup 3D Coverage for FIFA ™
Two months before the start of the world’s most popular sporting championship, FIFA, which runs soccer’s World Cup, announced details about 3D coverage of the quadrennial event. Continue reading, Sony Announce World Cup 3D Coverage for FIFA ™
Major World Cup Campaign Launch by the Sun
The London’s Sun is gearing up for the launch of one of its biggest marketing campaigns of the year to promote its coverage of the FIFA World Cup in South Africa. Continue reading, Major World Cup Campaign Launch by the Sun
Marketing tip # 13 - 10 Top Online Marketing Strategies for the World Cup
Make sure every cent produces results by allocating funds to internet marketing for your business through the World Cup, it is measurable and has proven to increase return on investment. Continue reading, Marketing tip # 13 - 10 Top Online Marketing Strategies for the World Cup
Facebook Advertising has a Greater Effect than Standard Display Ads
The Nielsen Company and social networking site Facebook released a report which reveals that online advertising within a social context increases campaign effectiveness. Continue reading, Facebook Advertising has a Greater Effect than Standard Display Ads
Mobile Marketing is Boosted Annually
Mobile advertising rocketed by 32% year-on-year in 2009 to R424, 88 million, with entertainment, media and telecoms brands driving growth. Continue reading, Mobile Marketing is Boosted Annually
Jimmy Choo’s Real-Time Shoe Giveaway Using Foursquare
High-end shoe brand Jimmy Choo is running a real-time treasure hunt around London, using location-based social media tool Foursquare. Over the next few weeks, a single pair of trainers from the new Jimmy Choo trainer range will check in at fashionable hangouts around London, and will send real-time updates about their whereabouts. Continue reading, Jimmy Choo’s Real-Time Shoe Giveaway Using Foursquare
The Most Effective Outdoor Ads Are the Subtle Ones
Animated outdoor advertisements boom better with audiences according to a study by Kinetic Worldwide and Clear Channel Outdoor. Continue reading, The Most Effective Outdoor Ads Are the Subtle Ones