Marketing Ideas tagged with Online
Top Four Online Advertisers Display Strong 4th Quarter Results
The online advertising industry had a strong fourth quarter among its top four players, with better performances from Microsoft and Yahoo! than in 3rd quarter. Continue reading, Top Four Online Advertisers Display Strong 4th Quarter Results
Marketing Tip # 10 - Online Video is a Powerful Marketing Tool
As society becomes more visual, images are becoming a very important part of communication. Think about the success of YouTube – it’s the 2nd largest search engine after Google. “How to” videos are some of the most watched videos online. Continue reading, Marketing Tip # 10 - Online Video is a Powerful Marketing Tool
Social Marketing Goes Multiplatform
New Awareness eBook Unveils Early Survey Results Along With Exclusive Interviews With Coca-Cola, Ford Motor Company, Cisco Systems, Dell Computer and Sodexo. Continue reading, Social Marketing Goes Multiplatform
Targeted Banner Ads Run Out by Google
Samsung and Center Parcs are among brands that have begun to use a service offered by Google that personalises online banner ads. The search giant has implemented a feature dubbed ‘remarketing', which enables advertisers to tailor online ads based on users' web habits. Continue reading, Targeted Banner Ads Run Out by Google
Despite Recession Online Marketing Thrived in 2009
Online advertising expenditure increased by 4.2 per cent during 2009, despite a reduction in overall marketing spend, it has been reported. Continue reading, Despite Recession Online Marketing Thrived in 2009
Powerade Gives rise to Their First Global marketing Campaign
Powerade Has Been 'Chosen by FIFA to Hydrate 2010 FIFA World Cup(TM) Players' and Will Be Pitch Side at Every Match During South Africa Tournament Continue reading, Powerade Gives rise to Their First Global marketing Campaign
World Cup Advertisers Multimedia Boost
Powerade, the "official sports drink" of the soccer World Cup is planning to use the tournament as a springboard for its first global multimedia marketing campaign including TV, print, online and outdoor advertising. According to an article circulated by Project 2010 on Thursday, 8 April 2010, Mark Greatrex, senior vice president for global still beverages at Coca-Cola, owner of Powerade, said that major sporting events, big-event television, are a wonderful platform. "We are making a big deal of the FIFA endorsement in every touch point," he said. Continue reading, World Cup Advertisers Multimedia Boost
Major World Cup Campaign Launch by the Sun
The London’s Sun is gearing up for the launch of one of its biggest marketing campaigns of the year to promote its coverage of the FIFA World Cup in South Africa. Continue reading, Major World Cup Campaign Launch by the Sun
Marketing tip # 13 - 10 Top Online Marketing Strategies for the World Cup
Make sure every cent produces results by allocating funds to internet marketing for your business through the World Cup, it is measurable and has proven to increase return on investment. Continue reading, Marketing tip # 13 - 10 Top Online Marketing Strategies for the World Cup
Facebook Advertising has a Greater Effect than Standard Display Ads
The Nielsen Company and social networking site Facebook released a report which reveals that online advertising within a social context increases campaign effectiveness. Continue reading, Facebook Advertising has a Greater Effect than Standard Display Ads
Yahoo! Inc. Profits Boost by Online Advertising Marketing Campaign and Sale of Business
Yahoo! Inc., owner of the second- ranked U.S. Internet search engine, reported profit that topped analysts’ estimates, bolstered by a rebounding online advertising marketing campaign and the sale of its Zimbra business. Continue reading, Yahoo! Inc. Profits Boost by Online Advertising Marketing Campaign and Sale of Business
Drivers Create Their Own Ads to Promote the New Peugeot Sports Coupé
Peugeot is launching a digital campaign to promote its new sports coupé model RCZ, in which consumers must advertise themselves to the brand. Continue reading, Drivers Create Their Own Ads to Promote the New Peugeot Sports Coupé
Jimmy Choo’s Real-Time Shoe Giveaway Using Foursquare
High-end shoe brand Jimmy Choo is running a real-time treasure hunt around London, using location-based social media tool Foursquare. Over the next few weeks, a single pair of trainers from the new Jimmy Choo trainer range will check in at fashionable hangouts around London, and will send real-time updates about their whereabouts. Continue reading, Jimmy Choo’s Real-Time Shoe Giveaway Using Foursquare
South Africa's Good News Really Shines
"Shine 2010 has been successful in helping to shape perceptions online, ahead of what is South Africa's most prominent opportunity to shine on the world stage." Vicki Trehaeven, FNB's head of 2010 marketing was commenting on the more than 1.5 million impressions* across its good news website and various social networks. Continue reading, South Africa's Good News Really Shines