Marketing Ideas tagged with Sponsor
World Cup Advertisers Multimedia Boost
Powerade, the "official sports drink" of the soccer World Cup is planning to use the tournament as a springboard for its first global multimedia marketing campaign including TV, print, online and outdoor advertising. According to an article circulated by Project 2010 on Thursday, 8 April 2010, Mark Greatrex, senior vice president for global still beverages at Coca-Cola, owner of Powerade, said that major sporting events, big-event television, are a wonderful platform. "We are making a big deal of the FIFA endorsement in every touch point," he said. Continue reading, World Cup Advertisers Multimedia Boost
Global Brand KFC Announced as Mini-Cricket Sponsor
CRICKET South Africa announced yesterday that global brand KFC is its new sponsor for mini-cricket, the entry point to the game. Continue reading, Global Brand KFC Announced as Mini-Cricket Sponsor
'Joburg Rocks' Launches it's Campaign
The Johannesburg Tourism Company (JTC) has launched its interactive marketing and brand opening campaign, Joburg Rocks, for the city during the 2010 FIFA World Cup. In line with its tactical objectives - which include revolution, increasing visitor spend, stay and geographic spread - the campaign positions Johannesburg centre stage to leverage off the event. It includes a call to action, inviting participation and co-branding opportunities with those in the tourism, travel and hospitality sectors. Continue reading, 'Joburg Rocks' Launches it's Campaign
London’s 2012 Olympic Torch Relay Sponsors
Coca-Cola, Lloyds TSB and Samsung have been unveiled as the presenting partners for the London Olympic 2012 Torch Relay today. Continue reading, London’s 2012 Olympic Torch Relay Sponsors
Gillette Celebrity Ads
Gillette is preparing to return to a celebrity-led ad strategy; just six months after exposure about Tiger Woods' private life forced the brand to reappraise its approach. Continue reading, Gillette Celebrity Ads