Marketing Ideas tagged with Sponsorship
BP- An Official Sponsor of the 2010 FIFA World Cup ™
In June 2008 BP announced that it had signed a contract to be the Official Fuel Sponsor for the 2010 FIFA World Cup ™ and for the FIFA Confederations Cup in 2009. This is the largest sponsorship deal that BP has undertaken in its 100 year history as an organisation. Continue reading, BP- An Official Sponsor of the 2010 FIFA World Cup ™
Green Sponsor for the FIFA World Cup ™ 2010
In a statement released jointly with world football's governing body FIFA, Yingli Green Energy announced that it has become the first renewable energy company to sponsor the FIFA World Cup and the first Chinese company to seal a global sponsorship deal with FIFA. Continue reading, Green Sponsor for the FIFA World Cup ™ 2010
KFC supports Crazy Entertainers
KFC has signed a sponsorship deal with the Crazy Entertainers, a group of performers from the township who perform on the streets, record skits, shoot movies with basic equipment, cut multiple DVD copies and sell them on the streets. They have played a key role in the increasing popularity of locally made, low-budget comedy DVDs that were inspired by the success of similar DVDs from Nigeria. Continue reading, KFC supports Crazy Entertainers
MTN's Sponsorship Campaign for 2010 FIFA World Cup ™
“We can't wait, let's go 2010!” is the message from MTN, Africa's first and only global sponsor of a FIFA World Cup competition. As the title sponsor of the MTN Africa Cup of Nations, the sponsorship of the FIFA World Cup was the next major step for MTN to take within its global football portfolio. The MTN Group's sponsorship of the 2010 FIFA World Cup affords the company the exclusive mobile content rights for Africa and the Middle East as well as global marketing rights. Continue reading, MTN's Sponsorship Campaign for 2010 FIFA World Cup ™
B2B Sponsorship Deal Announced by FIFA ™
B2B brand Satyam Computer Services has been announced as one of four official sponsors of the 2010 and 2014 FIFA World Cup tournaments. Continue reading, B2B Sponsorship Deal Announced by FIFA ™
Castrol's Digital and PR Marketing Campaign for 2010 FIFA World Cup ™ Announced
Castrol has announced its global digital and PR campaign to leverage its sponsorship of the 2010 FIFA World Cup. Continue reading, Castrol's Digital and PR Marketing Campaign for 2010 FIFA World Cup ™ Announced
Sony Announce World Cup 3D Coverage for FIFA ™
Two months before the start of the world’s most popular sporting championship, FIFA, which runs soccer’s World Cup, announced details about 3D coverage of the quadrennial event. Continue reading, Sony Announce World Cup 3D Coverage for FIFA ™
Global Brand KFC Announced as Mini-Cricket Sponsor
CRICKET South Africa announced yesterday that global brand KFC is its new sponsor for mini-cricket, the entry point to the game. Continue reading, Global Brand KFC Announced as Mini-Cricket Sponsor
'Joburg Rocks' Launches it's Campaign
The Johannesburg Tourism Company (JTC) has launched its interactive marketing and brand opening campaign, Joburg Rocks, for the city during the 2010 FIFA World Cup. In line with its tactical objectives - which include revolution, increasing visitor spend, stay and geographic spread - the campaign positions Johannesburg centre stage to leverage off the event. It includes a call to action, inviting participation and co-branding opportunities with those in the tourism, travel and hospitality sectors. Continue reading, 'Joburg Rocks' Launches it's Campaign
London’s 2012 Olympic Torch Relay Sponsors
Coca-Cola, Lloyds TSB and Samsung have been unveiled as the presenting partners for the London Olympic 2012 Torch Relay today. Continue reading, London’s 2012 Olympic Torch Relay Sponsors